Branding vs. Marketing
Is there any comparison between what is branding and what is marketing? In a Web 2.0 world all I am reading are about having “Branding” is much as important as “Marketing”. But my question is does this two have any comparison.
I personally think that branding and marketing are connected and important as a business tools. But we must not fuse them with each other as they have their own function. Branding in a short description is the “strategic process”, while marketing is the “implementation of the process”
Branding is now considered as an important component in being how you want a product to be identified in the market. This may include providing cultural inputs as being part of the history and standing on the principal philosophies that has been long applied by the brand. Now by having this principles applied in the branding, marketing implements the process in which the guidelines are from what has been established in branding.
Marketing is the implementing process it follows only on the applied principles of the brand, thus this two components really helps hand in hand.
Having a strong branding really provides great strategy in the marketing process. So the answer to my first question is “No” there is no comparison but a connection between the two process.
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