Is there any comparison between what is branding and what is marketing? In a Web 2.0 world all I am reading are about having “Branding” is much as important as “Marketing”. But my question is does this two have any comparison.

I personally think that branding and marketing are connected and important as a business tools. But we must not fuse them with each other as they have their own function. Branding in a short description is the “strategic process”, while marketing is the “implementation of the process”

Branding is now considered as an important component in being how you want a product to be identified in the market. This may include providing cultural inputs as being part of the history and standing on the principal philosophies that has been long applied by the brand. Now by having this principles applied in the branding, marketing implements the process in which the guidelines are from what has been established in branding.

Marketing is the implementing process it follows only on the applied principles of the brand, thus this two components really helps hand in hand.

Having a strong branding really provides great strategy in the marketing process. So the answer to my first question is “No” there is no comparison but a connection between the two process.

Conceptualization of your business strategy is very important in the field of marketing, it relies upon the success of the business if this is strictly followed and implemented.

Thus having your own Business Model provides a pattern for improvement and innovation. In a Business Model according to Alexander Osterwalder that even every business has a different business framework but it can be conceptualize into a “single reference model” on the basis of similarities from different large range models.

Business Design Model Template

Infrastructure

Having a definite infrastructure helps in building foundation to identify where to start. Under these model is identifying

- Core Capabilities

Knowing what is the limitation, capabilities provides maximize effort in executing a company’s business model.

- Partner Network

Alliances provides better mobility from a business model

- Value Configuration

Defining the basis on which both business and customer will benefit each other.

Offering

Is a Value Proposition in which you are distinguishing your products or services amongst the competitors with this you are citing reasons on why your product or service must be considered.

Customers

Distinguishing your target audience help s in distributing properly which channels your product or services will be successful. Thus it also improves the marketing and distribution strategy.

Costumer Relationship must always be included in every marketing strategy as this will establish a link in between the customer and the company itself.

Finance

Financing is one of the most important; this will dictate how well a company will perform based on the business model.

Following the basic template of Business Model will help improve your company success and identify the problems. Having your business model before working on a product or services makes you focus and identify your limitations. The main goal of a Business Model is Success and Improvement.

Image Resource for Business Model

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